What’s on the Back of Your Business Card?

Hopefully…NOTHING. Just as some of our design clients want us to fill up every available square inch of white space (“I paid for that!”), several business card printers want us to fill up the back of our card. They say we’re wasting a valuable opportunity to “keep your customer’s attention.” Hey! If you need a […]

PRICING: Ducks, Eagles, Graphic Design and You

There are too many freelance graphic designers spending too much time attempting to win prospects who don’t understand the value of graphic design. Here’s a clear signal: “Why should I spend thousands of dollars with you when I can get the same thing from Joe Discount for $500?” The “same thing?” When your prospect says […]

Finding Clients Shouldn’t Take Forever

When it comes to finding clients, speed is very important to me. I don’t want to rely on a client-finding system that may take six months or longer to kick in. If you feel the same way, it’s time to learn how to turn on the speed. Image courtesy Gadl used under a Creative Commons […]

Your Freelance Sales Engine

There are a number of “right” ways to start and maintain a successful freelance career. However, the sales aspects of this endeavor cannot be overstated: If you don’t have clients, you don’t have a business. For the freelancer, a subtle mind shift early in the game will keep you “in the chips” for as long […]