What’s on the Back of Your Business Card?

Hopefully…NOTHING. Just as some of our design clients want us to fill up every available square inch of white space (“I paid for that!”), several business card printers want us to fill up the back of our card. They say we’re wasting a valuable opportunity to “keep your customer’s attention.” Hey! If you need a […]

PRICING: Ducks, Eagles, Graphic Design and You

There are too many freelance graphic designers spending too much time attempting to win prospects who don’t understand the value of graphic design. Here’s a clear signal: “Why should I spend thousands of dollars with you when I can get the same thing from Joe Discount for $500?” The “same thing?” When your prospect says […]

Is Your Client Fiddling With Your Design?

Even after you and your client have agreed on a concept, signed off on a layout and are coming down the home stretch, every once in a while you will hear: “Can you change the background?” or “Should we overlap these photos?” or “Can you move the logo…?” Why all of a sudden is the […]