PRICING: Ducks, Eagles, Graphic Design and You

There are too many freelance graphic designers spending too much time attempting to win prospects who don’t understand the value of graphic design. Here’s a clear signal: “Why should I spend thousands of dollars with you when I can get the same thing from Joe Discount for $500?” The “same thing?” When your prospect says […]

What’s Your Budget?

Question: “When you ask a client what their budget is, why wouldn’t the client be suspicious that the cost is gonna be pretty much what his own answer is?” Answer: Asking for a budget qualifies the client in more ways than one. It lets a designer know if s/he is working with an amateur client […]